How feedback informed the design of the Local Offer 2023

Layout

Feedback

We conducted research at the spring 2023 Essex Local Offer Roadshows.

One finding was that that parents and carers were not scrolling down the homepage. There was a lot of white space between the banner picture and the main homepage content. People did not notice there was more content further down the page.

Response  

We reduced the size of the banner picture and the white spacing. This means that some of the first information tiles can be seen when the homepage is loaded. This encourages users to scroll down the page to see more. 

Feedback 

We carried out an online research activity called tree testing. We found that some participants were looking for information in different places. For example, some participants thought that information about: 

Response 

We added links between the different sections.